CONCEPT WINS TOP AWARD AT NEW DESIGNERS 2008

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The interactive installation received much admiration from visitors who were intrigued by the 3D letterforms (which resemble tower blocks in a real city) and entertained by the simple typographic play on words.
Those who proceeded to interact with the unit (by pulling the lever) were further rewarded with a dark sky full of stars.
It was very satisfying to observe the enthusiastic response to the simulated 'beauty' of a starry night. Throughout the event, many people left the display having recognised first hand, the balance between wasteful lighting and its impact on the night-time environment.

The Sky 'Green Award' presented at the New Designers exhibition by Mike Hurst, Director of Sky Creative (left) to Daniel Nixon, creator of the Need-Less campaign.

British Sky Broadcasting Ltd Green Award

Daniel Nixon (left) and Bob Mizon, coordinator of the
British Astronomical Association's Campaign for Dark Skies (CfDS) at the exhibition.

the light installation, shown animated by blending two photographs to simulate the interactive operation.